Happy 4th of July to all my readers from the US. Here is a video by the amazing creative firm Helms Workshop in collaboration with Jack Daniels, witch is almost as American as the Hot Dog. I love this mix of creativity and craftsmanship that you see here. Some years ago it seamed like it was not cool to “do” thing, that God it has come back, and in a big way, because it’s the only way to truly stand out and imprint your character into products, marketing, etc.

Watch the video and remember: FREEDOM IS A RIGHT, INDEPENDENCE IS A CHOISE

Happy 4th of July

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