AMI is Alexander Mattiussi’s brand, I’ve been on the look out for this guy for quite some time. He worked at Dior, Givenchy and Marc Jacobs, so we know he was very well prepared to start his own brand. And here it is, well it’s here since 2011, but for our purpose, here it is! lol…

This Spring Summer collection is a clear example of what I like, and of what a men’s wardrobe should look like. Cool clean cut, relaxed with the opportunity to be more dressed up. No fuss, get up in the morning, and get dressed to go to work, to travel, or just to hang around with friends and look pretty hot and effortless.

I think this effortlessness is one of the hardest things to achieve in style. People and Brands that try too much can very easily screw everything they were trying to achieve. Just stay cool, discrete, comfortable and look good doing it! And it’s done! Boom… (like my friend Ari Gold used to say!)

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