Lacoste Tennis is a living and breathing extension of the Lacoste Brand and it’s source of inspiration, after all it came from René Lacoste the tennis player. It’s great how the new Creative Director of the Brand – Filipe Oliveira Baptista – is picking up all this vintage memorabilia an bringing it once more to the limelight.

Heritage should always be treasured, but sometimes brands make a mock of it and try to hard. At Lacoste and Lacoste Tennis the mix has been stirred to perfection, not too much that will look old, not to little that will look foolish.

Having said this just watch this little film with Filipe Oliveira Baptista (yes he is Portuguese, I’m very proud) and Rolland Garros champion Gustavo Kuerten.


If you’re needing a classic Lacoste polo shirt of something more forward from the new collection check the online store.

If you’re in Oporto go to the Lacoste store at Norte Shopping, and today and only today you’ll get 50% off!…. Nice isn’t it? My gift to You.

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