Project Trade Show

Project is a “boutique” trade show set on two locations in the US, NY (17-19 July) and Las Vegas (22-24 August), so… I’m sorry to say that we missed it! But it’s worth reporting on it ether way.
I think this is the future of trade shows and also retail. A boutique show for a boutique retail concept that will eventually have to pic up everywhere. There isn’t a discerning consumer that likes to be treated like sheep in a huge department store somewhere around the world.
This trade show is just the opposite of that. A beautifully decorated space that comprises everything from apparel, to shoes, to bikes, barbers and coffee makers (such as Intelligentsia, we’ll have to talk about them later on…). With brands showing like Boglioli,  Todd Snyder, Wolsey, Levi’s Vintage, Woolrich Woolen Mills, and much much more.
The cherry on top is the collaboration of the Style Icon Nick Wooster as creative advisor. Mr. Wooster created a curated installation for the Vegas venue, and may I say UAU… This guy has exquisite taste.
Do you Guys know the expression: That’s the way things supposed to be done! .. This is just that ..
Enjoy the videos and pics, and BE INSPIRED!!!!! Have a great weekend…


PROJECT NY July 2011 from PROJECT on Vimeo.

look it’s Vinnie! where’s E, turtle and Drama?!
(pics from the Project website)


PROJECT WOOSTER from PROJECT on Vimeo.

(pics from ACL)

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One comment

  1. É uma pena não termos dessa lojas cá. Temos coisas parecidas, mas de longe como essas. Em que o conceito de ir passear a uma loja, com várias coisas, é difícil de entender por estes lados. Mas chegaremos lá.